After failing to find natural sports nutrition products, Christchurch based siblings Simon and Marewa Kraak developed the Pure Sports Nutrition brand. The Pure Sports brand stands for high quality, natural products that work, the aim at Pure Sports is to provide sports nutrition with no artificial ingredients or colours.
The team at Pure test each of their products in the field long before going to market, for example the PURE Electrolyte Hydration Range took over 12 months to get right. Pure have a great group of elite athletes and friends to support them and provide feedback on new products during the trialling and refining processes. Put simply, if they don’t like the taste and performance of a product then they don’t expect anyone else to like it either.
Pure stands by each product and encourage their retailers and customers to be as passionate about PURE Sports Nutrition products as they are. So only after testing, refining and perfecting a product does it come off the production line for customers to enjoy
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