Rider designed, rider owned. What originally began as a 100% footwear-focused brand in 2018, has now added helmets to the line-up...

Try on the range of Ride Concepts helmets in-store now at these select dealers NZ-wide!

NORTH ISLAND:

Burkes Cycles - Wellington

Mount Bikes - Mt Maunganui

Ride Rotorua Store - Rotorua

Top Gear Cycles - Taupo

SOUTH ISLAND:

My Ride Richmond - Richmond/Nelson

Cycle Wolrd - Blenheim

Cycleways - Christchurch

Racers Edge - Wanaka

Bikeaholic - Queenstown

ONLINE:
Hyperride.co.nz

MORE ABOUT RIDE CONCEPTS:

Ride Concepts launched in 2018 with the idea of being the first mountain bike specific shoe manufacturer to offer a complete range of technically driven and tailored products for men, women and youth. The idea started with a family need for better fitting and performing footwear for aggressive riding, a desire for new solutions and soon the dream evolved into a concept.

Ride Concepts is always maturing and evolving with a continued commitment to push the boundries with a product line that reflects its devotion to innovation and uncompromising performance. Bound together by the love of dirt and committed to building a community founded on the idea that no matter how you ride, you belong with us.

"From groms and ambassadors that tear it up on your home trails to factory pros that set the benchmark for the most progressive riding and racing in the world, we are everyday riders that live for an uncompromising ride. "

TECHNOLOGY

Ride Concepts' goal is to design and make the most comfortable, most durable, and most reliable mountain biking footwear on the planet. The pursuit of this goal led them to collaborate with like-minded friends who share the same rigorous standards. Integrating state-of-the-art engineering, materials and compounds guided them toward solid alliances with some of the best names in the industry. Working with top-notch partners leads to top-tier products. The Ride Concepts helmet line-up not only feature MIPS, Fidlock and various safety standards including Eropean CE & US CPSC, they are also super comfortable with a range of rider-friendly features you will love.

Learn more HERE.

WHY CHOOSE RIDE CONCEPTS

Driven by the commitment to superior fit, function and style, Ride Concepts is specifically designed for mountain biking, with products tailored to the needs of riders of all ages.